Belvedere USA Corporation celebrates its 80 Year Anniversary. PG Professional Care Exclusive Line brands Wella and Sebastian will be sold in BSG stores but not through BSG “street organization” 27,000 salons where serviced by BSG with L’Oreal products BSG will reduce their street sales force.
In October 1998, Wella Corporation acquires all assets of Belvedere Company to form belvedere USA Corporation.
Ted Cowen and Marty Holmes Visiting Schwieberdingen
Smith Investment Company purchases Belvedere and changes the name to Belvedere Company.
Revlon sells the company to 16 employees, including Art Weaver, who directs the company until 1978.
Revlon purchases the company and retains ownership until 1971.
1957: Eisenhower Doctrine calls for aid to Mideast countries that resist armed aggression from Communist-controlled nations. Russian launch Sputnik I, first Earth-orbiting satellite - the Space Age begins.
1946: First meeting of UN General Assembly opens in London. Winston Churchill's "Iron Curtain" speech warms of Soviet expansion. Benjamin Spock's child care classi published.
Kiefer designs an unique shampoo bowl that incorporated a "dip" at one end of the bowl to accommodate the neck of the customer and allows their head to be positioned inside the bowl.
Belvedere Vitreous Enameling Company founded by Walter Kiefer in Belvidere, Illinois.